HubSpot
CRM and marketing automation platform
HubSpot is a CRM-based customer platform with software for marketing, sales, customer service, content management, and operations.
It centralizes customer and company data in a shared CRM and connects tools that teams use to attract leads, manage pipelines, support customers, and publish content. Organizations typically adopt one hub first, then add others as they standardize processes across the customer lifecycle. HubSpot also supports integrations so teams can connect external apps and data sources to their workflows.
Key offerings & solutions A quick map of the main product areas.
Marketing Hub
Marketing tools for lead capture, email and campaign automation, and performance reporting connected to the CRM.
Sales Hub
Sales tools for pipeline management, sales engagement, forecasting, and deal tracking built around CRM records.
Service Hub
Customer service tools for tickets and support channels, knowledge management, and customer feedback tied to CRM context.
Content Hub
Content and site publishing tools for creating, managing, and optimizing web content that can be measured against CRM outcomes.
Operations Hub
Operations tools for data sync, automation, and integrations that help keep customer data consistent across systems.
Commerce Hub
Commerce tools for payments and billing workflows that connect quotes, invoices, and customer records in the platform.
Common questions Clarify scope, fit, and evaluation criteria.
What is HubSpot used for?
HubSpot is used to manage customer-facing work on a shared CRM foundation, including marketing campaigns, sales pipelines, and customer support. Teams use it to capture leads, track interactions, automate routine steps, and report on outcomes across the customer lifecycle. It is commonly deployed as a connected set of “hubs” rather than a single standalone tool.
Do you need the full platform, or can you use one hub?
You can start with a single hub if your immediate need is limited to one function, such as marketing automation or pipeline management. The platform is designed so additional hubs can share the same CRM data model, which reduces duplicate records and handoffs. During evaluation, confirm which teams need access and which hub features are required for your workflows.
Who is HubSpot a good fit for?
HubSpot is typically used by go-to-market teams at small to mid-sized businesses and by departments inside larger organizations that want a unified system for customer acquisition and retention. It is often chosen when marketing, sales, and service teams want shared reporting and standardized processes. Fit depends on workflow complexity, data governance needs, and integration requirements.
What should you evaluate during a HubSpot trial or pilot?
Evaluate whether HubSpot supports your end-to-end process from lead capture through closed deal and post-sale support, including required automations and reporting. Check data model fit, permissions, and how well it integrates with your existing tools. Validate that key teams can execute their daily tasks efficiently and that reporting reflects real pipeline and service outcomes.
Recommended next step
Map your lead-to-renewal workflow and identify the minimum hubs, integrations, and reporting you need. Then run a short pilot with real records to validate data quality, permissions, and adoption.
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