Semrush
AI-powered digital marketing tool suite
Semrush is an AI-powered online visibility and digital marketing platform with tools for SEO, keyword research, competitive analysis, content, advertising, and social media.
Semrush combines research, auditing, tracking, and reporting workflows used to improve online visibility across search and other channels. It includes toolkits that support keyword discovery, technical site checks, competitor analysis, and performance monitoring. Teams use it to plan work, validate changes, and measure results over time from a single workspace.
Key offerings & solutions A quick map of the main product areas.
Keyword Research
Find keywords, intent signals, and topic opportunities from large databases.
Technical SEO (Site Audit)
Crawl sites to surface technical issues and prioritize fixes.
Competitive Research
Compare domains to understand competitors’ traffic, keywords, and strategies.
Rank Tracking
Track keyword positions over time across locations and devices.
Link Building
Identify backlink prospects, monitor links, and evaluate authority signals.
Content Optimization
Write and improve content briefs using SEO and performance data.
Common questions Clarify scope, fit, and evaluation criteria.
What does Semrush do?
Semrush helps teams research, plan, and measure online visibility work across SEO, content, paid campaigns, and social. It provides keyword and competitor research, site auditing, rank tracking, and reporting so marketers can identify opportunities, diagnose issues, and monitor performance over time from one platform.
Who is Semrush for?
Semrush is used by marketers, SEO specialists, content teams, and agencies that need consistent research and measurement workflows. It can fit solo operators through enterprise teams, especially when you need competitor benchmarks, technical site health checks, keyword tracking, and content optimization support in a shared toolset.
What does Semrush offer?
Semrush offers toolkits for keyword research, competitive and market research, technical SEO auditing, rank tracking, and link analysis. It also includes content optimization and content marketing workflows, plus advertising and social media tools. Availability and limits depend on the plan and selected toolkits.
What should you check before choosing Semrush?
Confirm which workflows you need most, such as keyword research, audits, rank tracking, content, or competitive analysis, then match them to the right plan and limits. Check user seats, reporting needs, location and database coverage, and integrations. Finally, review pricing and trial options against your budget.
Recommended next step
Before you commit to a plan, map the workflows you need most, then compare limits and reporting to your requirements. Use the pricing page to confirm plan fit and trial options.
Visit Semrush for pricing and details
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